Dubsmash is a mobile application that combines or “smashes” videos you shoot with pre-recorded sounds known as dubs. The main goal behind the creation of this application is to replace standard video messages with more humorous Dubsmash videos.

Dubsmash is designed to have you record moments to sounds, songs, famous quotes, lines from movies, and even custom dub recordings. While the main intention of this application is to lip-sync to the dub you have selected, your creativity is really the limit. For instance, you can make funny faces, invent a new dance craze, or shoot videos of your favorite pet. After all, everyone enjoys a crazy cat video!

The Dubsmash app was designed and developed in Berlin by Mobile Motion GmbH. The application was released on two major mobile platforms in late 2014.

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly and Duyin logos.

John Holdridge, the GM of Fullscreen:

"TikTok’s success can simply be attributed to how it flips what we think of as social media on its head, while at the same time returning us all to roots of the original appeal–the ability to go viral. We've all gotten so caught up in maximizing reach by growing a massive fan base through subscribers or followers, so it's refreshing to have a platform with an algorithm that rewards content above all else. Because of that, it's pushing meme culture to new heights, giving Gen Z a visible place to be themselves while allowing brands to inspire their fans in authentic, entertaining ways. They are also making real moves to grow user trust, which will ultimately determine the future of the platform."